Running a retail business is not so easy these days.
Product training is a crucial aspect that determines sales. When customer service representatives don't have accessible product catalogs, problems can arise because they can't solve customer queries.
Accessible product information :
Interactive product catalogs displayed on LMS are helpful for them because they can get the information by clicking on one product. These product catalogs are also valuable for small stores with less space for showcasing all products on the aisles. The store owners do not need to have prepared products with them, which is futile in case these items are perishable, but you can prepare them on the spot once ordered. Such product catalogs are necessary because CSR (customer service representatives) often forgets the difference between similar products and explaining the product features through a paper-based record is usually not that impressive.
CSR employees can see such product displays on various digital solutions, including iPads and laptops. So, they do not need to memorize the product features to let the customer know about them, instead they can click on any product and show its features in detail for a compelling sales talk.
Attractive merchandising :
Merchandising is also an art that is useful to learn for the CSRs when they have joined a retail store. It teaches the executives where to display the products so that they catch someone's eye and sales happen. The new employees can be trained in the tricks when product training is used. They can be given drag-and-drop games where they must put a product in the correct position in the cold storage to maximize its sales. The visual merchandisers should ensure that the product displays are changed every month because the customers lose interest in the same display after such a period, i.e., the display loses its novelty factor.
The CSRs also have another responsibility: arranging the products in the window display, which gets the attention of pedestrians and other travelers. Hence bright colors must be used in the background of such displays. The colors of the window displays can also be different from those of the neighboring displays to get customers' attention. Customers can be pleased with the contrast when they see a differently colored product display in one shop. This is especially useful in the case of malls where all the shops are close to one another.
The customer service representative can gain so much from product training because the background should also be of a certain color. If it does not go with the product colors, the customer might not look at the product.
Hence calmer hues should be used in the background of a product display which does not steal attention away from the product.
The sales team is also an asset for the retail stores. It's because today, retail stores also get ratings from customers, and when such a team is not experienced enough, it can lead to bad ratings for the team. Such poor ratings can decrease the number of customers coming to the store. So, the store should train the staff after hiring them and eLearning companies USA can provide product training which saves companies' costs.
Better cashier operations:
Injuries at retail stores can also happen when cashiers must stand many hours in a day attending to the long queues. They can get leg cramps which can lead to absenteeism.
Such professionals also face angry customers who are impatient because the orders are not getting processed, and they cannot go back homes. Sometimes some customers use abusive language while standing in line, which can have a negative impact on the cashier.
Hence role play-based simulations are crucial for cashiers to maintain their cool while dealing with such customers.
Cashiers are at the highest risk of developing musculoskeletal disorders due to the nature of their jobs. Common injuries among such staff include upper limb ailments such as pain in the neck and shoulders and even cervical spondylitis.
They also carry out the same movements throughout the day, which include taking the bags from the customers to the other side of the counter, counting the items, and using the keyboard to calculate the bill.
eLearning companies USA create simulations which can teach cashiers how to take a break after some time and exercise to avoid strain on the shoulder and the neck. The workstations should also be at an appropriate height so they can do their job by sitting in a position.
The cashiers can also ensure that the customers do not get frustrated while standing in long queues. Hence, they can indulge in meaningful conversations with them to occupy their time. Such employees can be trained through branching scenarios for their optimum response to customers. Teaching the cashiers, the essential skills is an inevitable part of product training because any slowness on their part can prevent the customer from returning to the store. Hence the cashiers should be well trained in using the bar code scanner, the cash register, and the credit card machine to issue receipts quickly. They must be well trained through screencasts in using the cash register, e.g., when the customer is paying for goods through the modes, cash, and card, and how to add taxes for purchases.
Product training by eLearning companies USA is also useful in such scenarios when the company cannot hire local trainers for the new sales staff in different cities. The company can't delay its scaling operations due to a lack of trained personnel; hence, eLearning is the best solution because it offers content localization options.
This is how product training through eLearning companies USA helps retail stores pave new paths.